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Swim & sports retail United Kingdom

A highly customised specialist retail store

A heavily customised e-commerce store tailored to a specialist swim retailer's range and selling rules.

The challenge

A specialist retailer's catalogue, variants and selling rules went well beyond what a stock store supports.

What we built

We customised the commerce platform around the retailer's specific products, variants and merchandising, rather than forcing the range into a template.

The outcome

An online store that fits the business — not the other way around.

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